NEW YORK–(COMMERCIAL THREAD) – The biggest evening of culture, the “BET AWARDS” 2021, celebrated black excellence and once again raised the award bar for creativity, ingenuity and innovation. The LIVE awards show premiered on Sunday June 27th strengthened its position as # 1 Cable Awards Show among the P18-49 for the 2021 broadcast season and is now the top performing awards show with impressions this year *. the “BET AWARDS” 2021 drew 2.4 MM in total of P2 + viewers (EDAC), because it was simultaneously broadcast LIVE on seven ViacomCBS networks, including BET Her, MTV, MTV2, Logo, TV Land and VH1, 1.7 MM total viewers P2 + connecting only to the BET. * With more than 8 hours of “BET AWARDS » related content, including “The Countdown to the BET Awards” (719K P2 +) and “Pass The Mic by DJ Cassidy: edition of the BET Awards” (1.1M P2 +), the network has grown 4.6 MM in total of P2 + viewers (EDAC) and 3.7 MM of P2 + viewers in total on BET alone. **
Filled with non-stop exhilarating moments, the special got the most social show on ALL TV shows. Outscoring the Oscars and Golden Globes, the “BET Awards”2021 was the best performing telecast on BET Digital ever. Fans around the world were immersed in multiple screens collecting over 72 million views on BET Digital, up 11% from last year’s coverage, and up + 31% compared to 2019. ***
The 2021 “BET AWARDS” social and digital highlights include ***:
- 72 million views to date on BET Digital, up 11% from last year’s coverage, and up + 31% compared to 2019. These are the best “BET Awards” of all time on BET Digital.
# 1 most watched TV shows on social media (06/27/21).
12.4 million views on social media, up + 40% year-on-year.
N ° 1 of the most social program on television (06/27/21).
- No.1 in social cable awards since the start of the year (1/1 / 21-6 / 26/21).
10.2 million social interactions, growing + 83% year after year and more + 64% from 2019.
The #BETAwards have been on Twitter in the first place consecutively for 5 hours around the world.
“Last year we proudly did the unthinkable by producing the first official awards show in the midst of a global pandemic while pushing our creative limits,” said Connie Orlando, EVP Specials, music programming and music strategy. “This year, we have worked tirelessly to safely deliver a unique awards show that not only exceeded our expectations, but continues to exemplify and celebrate the beauty and excellence of black culture. And we did it with a fully vaccinated live audience and a range of top talent who trusted us with their creative vision and their greatest moments. ”
“We are delighted with the remarkable success and audience of the BET Awards”, said BET president Scott Mills. “We have been at the forefront of transforming our iconic programming events into massive cultural entertainment touchpoints that authentically celebrate the black community like no other brand can.”
An additional reminder of 2021 “BET AWARDS” Aired immediately after the post-show at 12:50 a.m. EDT. Fans can enjoy additional broadcast Tuesday, June 29 at 8 p.m. ET and Saturday, July 3 at 8 p.m. ET.
BET has graced an incredible and inspiring range of artists, artists and cultural icons in over 20 categories at The “BET AWARDS” 2021. The iconic show, hosted by Academy Award®– nominated and Golden Globe®award-winning actor, filmmaker and philanthropist Taraji P. Henson, airing live at 8 p.m. ET / PT on BET on Sunday, June 27, with audiences fully vaccinated. This year’s extraordinary show shed light on the best in entertainment and culture with stunning performances and appearances from the biggest names in TV, film and music.
The BET AWARDS, which have become synonymous with powerful black talent and social commentary, continue to spotlight and celebrate the artists and creators of tomorrow, making the ceremony one of the most impactful and discussed shows year after year, the awards have proclaimed her the “Year of the Black Woman” to celebrate and honor their immense impact on culture. The ceremony was an unforgettable celebration of black culture, love, joy and pride.
With its largest number of musical acts, the show featured performances by Andra Day, Busta Rhymes, City Girls, DaBaby, DJ Khaled, Griselda, HER, Jazmine Sullivan, Kirk Franklin, Lil Baby, Lil Buck and Jon, Lil Durk, Lil Kim, Lil Nas X, MC Lyte, Megan Thee Stallion, Mereba, Method Man, Michael K. Williams, Migos, Monie Love, Moneybagg Yo, Rapsody, Roddy Ricch, Swizz Beatz, The Lox, Tone Stith, Tyler the creator and more. Ashanti, Chloe bailey, Ciara, Crystal Renee Hayslett, Ebony Obsidian DJ Cassidy Eva Marcille, Issa Rae, Jennifer Hudson, Jill Scott, KJ Smith, Lena Waithe, Marsai Martin, MP Maxine Waters, Michelle Buteau, Michelle Mitchenor, Cute, Mj Rodriguez, Naomi Campbell, Novi Brown, Regina Hall, Ryan Michelle Bathe, Saweetie, Sevyn Streeter also made a special appearance at the awards show.
For the last “BET REWARDS” 2021 news and updates, please visit BET.com/BETAwards.
The 2021 BET Awards are produced by Connie Orlando, EVP Specials, Music Programming & Music Strategy at BET and Jesse Collins, CEO of Jesse Collins Entertainment.
For photos of the red carpet, behind the scenes and performances, go to the “BET REWARDS”Dedicated press room 2021 on www.BETpressroom.com.
* Source: BET Awards simulcast saw P18 to 49% imps drop from previous installment among competing tents in 2021
** Source: Nielsen (Live + SD) | The total programming related to the BET Awards includes the pre-show, the BET Awards and the BET Awards. (time weighted imps), Pass the Mic Post-show and BET Awards Encore (based on Nielsen Fasties) | Cumulative sum of average impressions on BET / EDAC networks as referenced
***Source: YouTube Analytics, Conviva, Tubular, ListenFirst, Abode Analytics, Talkwalker Social Content Ratings, Trends24; 1/1 / 21-6 / 27/21
BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming to African American audiences. The main BET channel is present in 125 million homes and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African American consumer brand with a diverse group of business extensions including BET +, the preeminent streaming service for black audiences; BET.com, a leading Internet destination for Black entertainment, music, culture and news; BET HER, a 24-hour entertainment network targeting African-American women; BET Music Networks – BET Jams, BET Soul and BET Gospel; BET Home entertainment; BET Live, BET’s growing festival activity; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET worldwide.
ABOUT THE “BET AWARDS”
The “BET Awards” are one of the most watched awards shows on cable television according to the Nielsen Company. The “BET Awards” franchise remains the # 1 program in cable television history among African Americans, and it is BET’s first television show each year. It recognizes the triumphs and successes of artists, artists and athletes in various categories.
ABOUT JESSE COLLINS ENTERTAINMENT
Jesse Collins Entertainment (JCE) is a full-service television and film production company and has been instrumental in the production of many of television’s most memorable moments in musical entertainment. JCE has a multi-year global agreement with ViacomCBS Cable Networks. On the theatrical side, the company is also getting a first look at JCE’s film development plans that could include Viacom film entities such as Paramount Players. The award-winning and critically acclaimed television JCE has produced includes mini-series — The New Edition Story and The Bobby Brown Story; scripted series — American Soul and Real Husbands of Hollywood; children’s series — Bookmarks: Celebrating Black Voices; awards shows — BET Awards, Black Girls Rock !, BET Honors, UNCF’s An Evening of Stars, BET Hip Hop Awards, ABFF Honors and Soul Train Awards; specials — John Lewis: Celebrating a Hero, Love and Happiness: A Celebration of Obama, Changing Together: From the March on Washington to Today, Stand Up for Heroes, Dear Mama, Amanda Seales I Be Knowin ‘, Def Comedy Jam 25 and Leslie Jones: Time Machine; as well as competition / game shows — Sunday Best, Hip Hop Squares, Nashville Squares and Rhythm & Flow. Jesse Collins, founder and CEO of the company, is the executive producer of all programming. He is also the co-executive producer of the iconic Grammy Awards. Most recently, he was executive producer of the 2021 Pepsi Super Bowl Halftime Show and produced the 2021 Oscars. Visit jessecollinsent.com for more information on the company.
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