Home Impact producer How IIoT is used by MachineMax, TIER Mobility, Bühler Group, Augury and the Port of Rotterdam: case studies

How IIoT is used by MachineMax, TIER Mobility, Bühler Group, Augury and the Port of Rotterdam: case studies


The Internet of Things (IoT) has been used as a tool to streamline the work environment and promote efficiency. On a larger scale, the Industrial Internet of Things (IIoT) can be used to promote efficiency on an industrial scale.

Here’s how vendor-supplied IIoT solutions are being used by organizations across industries:

5 IIoT case studies

1. Augur

Augury manufactures hardware and software to diagnose industrial machinery malfunctions. They aim to provide a network of well-connected sensors that work together to monitor the condition of machines and diagnose them accordingly.

Using artificial intelligence (AI) and IIoT with the help of Google Cloud, Augury was able to make heavy machinery and equipment more reliable, reduce environmental impact, and improve worker productivity.

“Understanding machine health is the foundation of digital transformation for manufacturing,” said Gal Shaul, co-founder and chief technology officer at Augury. “It’s not a maintenance issue, it’s a global production event that needs everyone on board.

“IoT technology and Google Cloud allow us to work with multiple organizations so that we can create this change together.”

Industry: Manufacturing and technology

IIoT solutions: Cloud IoT Core, Google Cloud, BigQuery, Dataflow, Cloud Dataproc, Cloud Datastore, Cloud Storage, Cloud Pub / Sub and Kubernetes Engine.


  • 75% reduction in machine failures
  • Saves millions of dollars at manufacturing plants
  • Enables Fortune 500 companies to transform their manufacturing supply chain
  • Allows real-time corrections and diagnostics

Read the whole Augury and Google IIoT Core case study.

2. Bühler Group

The Bühler Group is a global manufacturer of food processing equipment. In order to stay consistent with local and global quality guidelines, they created Laatu, a non-thermal microbial reduction solution for dry foods.

Unfortunately, the food processing industry does not have the systems and infrastructure to monitor food safety processes. To fill this gap, Bühler has partnered with Microsoft to create its own Bühler Insights IIoT platform.

Using Azure solutions, Bühler was able to connect Laatu through its information platform and enable its customers to access machine data regarding current food safety and regulations and provide in-depth knowledge of the supply chain of products.

“We believe that by applying a little more technology to these processes, we can deliver real benefits to our customers,” says Stuart Bashford, Digital Manager at Bühler Group. “When it comes to IoT, there is huge potential for creating value for the food and feed processing industry.

“The ability to view data in real time provides our customers with unprecedented transparency in their processes. This provides valuable information to inform the actions of the production line.

Industry: Consumer goods

IIoT solutions: Azure and Azure IoT Hub


  • Supply chain transparency in industry
  • Bühler Insights connects to 85% of Bühler product portfolio
  • Intelligent imaging with AI and machine learning (ML)
  • Improve food safety and ensure the decontamination of consumer goods

Read the whole Bühler Group and Microsoft Azure IoT Hub case study.

3. Port of Rotterdam

The Port of Rotterdam in the Netherlands is one of the largest business ports in Europe. It stretches 42 kilometers and handles millions of tonnes of cargo each year.

Ensuring the safe passage and transfer of cargo through the port is a feat almost impossible to accomplish manually. In addition, they are running out of room with physical expansion and they must reduce their environmental footprint by 95% by 2050.

By working with Cisco’s security and IIoT solutions, the Port of Rotterdam is able to make the most of its current resources and, over time, optimize space and reduce power consumption and landmass.

Becoming a smart port, Rotterdam can use an IIoT network that encompasses all of the port’s entry and exit points and tracks the hundreds of thousands of ships that dock to load and unload cargo.

“State-of-the-art intelligence accelerates the IoT journey in which we find ourselves. Our goal is to have a wider deployment of IoT so that all the assets in your port become smart, ”explains Jouke Dijkstra, IoT architect at the Port of Rotterdam.

Industry: Transport

IIoT solutions: Cisco Kinetic, Cisco Security, Cisco Customer Experience, and Cisco 800 Series Industrial Integrated Services Routers.


  • Standardized, plug-and-play IIoT ecosystem
  • Improved safety, traffic planning and inspections with digitized vessel routes
  • Increase energy efficiency, reduce emissions and improve air quality through route optimization

Read the whole Port of Rotterdam and Cisco Kinetic case study.

4. Mobility LEVEL

TIER Mobility is a micromobility company that delivers on-demand electric scooters to more than 80 cities around the world to solve last mile transport and mobility challenges. Their long-term goal is to remain sustainable, affordable and to reduce the operational costs of their service.

The next chapter in their cost reduction journey is to streamline and optimize battery swapping and recharging for their fleet using IIoT. But they are also looking to reduce maintenance costs and increase the life of scooters.

TIER Mobility has partnered with Amazon Web Services (AWS) to power their IIoT network with AWS IoT Core and AWS IoT Greengrass.

“All of our backend services run on Amazon EKS,” says Amir Hadi, CTO at TIER. “Our developers like it because they can develop the code locally and run their container locally. They just push it into production, and it’s basically the same run as on their computers.

“Normally you need a lot of knowledge about embedded computing, but on AWS IoT Greengrass, we can take it to the next level and help developers contribute logic for the edge. … We want to calculate and calculate everything as close to our customers as possible – that’s why we chose AWS IoT Greengrass.

Industry: Micromobility and transport

IIoT solutions: AWS IoT Core, AWS IoT Greengrass, AWS IoT Analytics, and Amazon EKS.


  • An estimated reduction in operational costs by a factor of 10
  • Expected software deployment frequency of 50 per week per team
  • Allowed the team to focus on development rather than infrastructure
  • Maintain scooter functions with minimal or no active network connectivity

Read it TIER Mobility and AWS IoT Greengrass case study.

5. Machine Max

MachineMax, a subsidiary of Royal Dutch Shell, is a producer of an equipment management and monitoring platform. They are able to track and track off-road fleets and heavy industrial machinery used in mining and construction around the world.

With the majority of MachineMax’s customers based in remote locations across the world, they needed a partner who would allow them to reliably reach these remote areas. By working through Google Cloud and their serverless solutions, they could reach and manage their IoT network.

“In Cloud IoT, we have registries for each of our sensor types, we add our sensors to the device manager of the relevant registry, which includes third-party devices, and if we receive data from a device that is not listed on this list, Cloud IoT Core will not authenticate it or accept this data, ”says Lina Alagami, chief engineer at MachineMax. “If we want to tell a sensor to turn off, we also do that with Cloud IoT Core; it shows us what devices exist and allows us to extract data from them.

Industry: Technology

IIoT solutions: Google Cloud, Cloud Bigtable, Cloud IoT Core, Cloud SQL, Dataflow, Kubernetes Engine and Google Maps Platform.


  • Reduces downtime
  • Track usage and help with maintenance planning
  • Increase efficiency and productivity
  • Reduces fuel consumption at idle
  • Integrates the data collected on a single platform
  • Improves health and safety

Read it MachineMax and Cloud IoT Core case study.