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NCBA slams Google feature that misrepresents environmental impact of beef

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NCBA slams Google feature that misrepresents environmental impact of beef

The National Cattlemen’s Beef Association (NCBA) has denounced Google’s decision to skew consumers against beef through its new sustainability search feature that provides inaccurate climate information on beef production.

“Google is using its billions of dollars of resources to target cattle producers and ignoring the science that demonstrates the sustainability and value of beef to the environment,” said NCBA President Don Schiefelbein, a cattle producer from Minnesota. “Cattlemen have a proven track record of continuous improvement, which has led the United States to have the lowest greenhouse gas emissions from beef in the world while contributing to global food security. In addition, beef production protects green spaces, recycles grass and forages, and provides consumers with a source of lean protein rich in essential nutrients. Google should seriously reconsider this feature.

Livestock play an important role in protecting open spaces and contribute a very small portion of greenhouse gas emissions. Eliminating all livestock in the United States and removing beef from the diet would only reduce greenhouse gas emissions by 0.36% globally. NCBA urges Google to consider the science of beef production before making this new feature widely available.

Source: NCBA