Home Impact producer Pan India D2C Coffee Brand SLAY Coffee Announces Strategic Combination with Farmer Produce Organization for Coffee Supply

Pan India D2C Coffee Brand SLAY Coffee Announces Strategic Combination with Farmer Produce Organization for Coffee Supply

0
  • SLAY Coffee has partnered with Arehalli Biccod Farmer Producer Organization based in Arehalli, Sakleshpur, Karnataka.
  • The FPO consists of more than 300 farmers and with a cumulative coffee yield of 3000 MT of coffee every year.
  • The FPO was created recently and is run by young second/third generation producers.

Highlights of the strategic collaboration:

  • Work closely with OPS member farmers to help improve both the quality of their products and yield by bringing in the latest technology and know-how.
  • Ensure that farmers get their due by paying a significant premium over market prices for their yield. This is achieved by SLAY Coffee working directly with farmers and eliminating the extra layers of sourcing in between.
  • Recognize and highlight farmers who provide a great cup of coffee for customers.
  • SLAY Coffee will also set up a state-of-the-art coffee laboratory focused on testing, training and quality control.

Short Brief on Indian Coffee:

  • India is the 7th largest coffee producer in the world and the 5th largest exporter with a total production of 3.5 L of metric tons of coffee.
  • Of this coffee produced, 3.1L metric tons were exported and only 12% was consumed domestically. SLAY Coffee owns 1% of the total cafes consumed on the domestic market to date.
  • There are nearly 4L coffee growers/farmers of which 99% are small growers/farmers with less than 25 acres of farm size.
  • Coffee growing areas are largely concentrated mainly in Chikmagalur, Madikeri, Saklehspur regions in Karnataka and some areas of Tamil Nadu and Kerala also

With a footprint of over 170 Cloud Cafes and SLAY Coffee Bars in 20 cities, SLAY Coffee is on a mission to make good coffee an everyday habit. Speaking on the occasion, the co-founder of SLAY Coffee, Chaitanya Chitta said: “This is a really momentous opportunity for us as a brand because this FPO collaboration gives us the opportunity to work directly with farmers and coffee growers. As a brand, we benefit from access to certain of the best coffees the region produces which will further enhance the end experience for our customers. More importantly, it also gives us the opportunity as a brand to create a positive impact within the farmer ecosystem through to a variety of initiatives and investments.

SLAY sources premium coffee beans directly from farms in Chikmagalur, Karnataka. Its Signature blend is made with 100% Arabica beans while its exclusive SLAY-X blend is a celebration of Indian Robusta beans. The blend has the highest caffeine content among Indian coffees. All SLAY coffee blends are roasted in small batches and the coffee is freshly ground to order and handcrafted by skilled baristas. The brand recently launched its first experience center in Koramangala, Bengaluru.

Logo: https://mma.prnewswire.com/media/1732294/SLAY_Coffee_Image.jpg

SOURCE DropKaffe Food and Beverages Pvt Ltd