Home Impact producer Selena Gomez launches new media platform Wondermind

Selena Gomez launches new media platform Wondermind


The “Ice Cream” singer announced the launch of her latest business, the wonderful spirit, a mental health platform focused on connecting people with educational resources and ending the stigma surrounding mental illness.

She has teamed up with her mother, Mandy Teefey, and The Newsette founder and CEO, Daniella Pierson, to create the media company, which is set to launch in February 2022.

Gomez has not been shy about publicly discussing his mental health. She previously wrote for CNN about how she is a “big advocate for social media rehab” and therapy.

“I went to one of the best mental hospitals in America, McLean Hospital, and discussed that after years of going through a lot of different things, I realized I was bipolar.” , Gomez said. “And so when I got more information, it really helped me. It doesn’t scare me once I know that.”

Her mother revealed she was misdiagnosed for over 20 years with bipolar disorder that later turned out to be attention deficit hyperactivity disorder, or ADHD, with trauma, according to the Wondermind site welcome video.

Pierson also opened up in the video, saying she suffered from obsessive-compulsive disorder since childhood.

The three said they were struggling to find a safe space online where they could engage with edifying mental health content on a daily basis. Enter Wondermind.

Daily commitment to mental health

The platform’s strategy is focused on mental fitness, offering daily exercises that people can do to strengthen their mental health.

They will be launching physical products as part of this plan, starting with a physical journal that will contain creative prompts, according to the Wondermind spokesperson. Meredith Sidman.

“Your mind is really like a muscle, and to work on it every day requires content and tools, and we’re excited to provide that to all of you,” Pierson said in the video.

The site also hinted at launching a podcast that would be a platform for others to share their mental health issues. Teefey will host the podcast and interview high-profile psychiatrists, athletes and celebrities, Sidman said.

“I’m so excited about Wondermind because I want there to be a place where people come together and understand that they’re not alone,” Gomez said in the video.

Many mental health advocates will be sharing their expertise on the website, starting with Minaa B., registered therapist in New York City, and John Kim, registered therapist and host of “The Angry Therapist” podcast.

Long-term support for education

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Besides Wondermind, Gomez’s cosmetics company Rare Beauty launched the Rare Impact Fund in July 2020 with the goal of raising $ 100 million over 10 years to fund mental health education.

“With the Rare Impact Fund, we want to reduce the stigma associated with mental health, tackle the epidemic of chronic loneliness and help people access the resources and services they need to support their mental well-being,” Gomez wrote for CNN. .