CHICAGO, Oct. 04, 2022 (GLOBE NEWSWIRE) — Today, Sprout Social announced the launch of its renowned advocacy solution, Sprout Social Employee Advocacy. With this solution, users can create and publish their employee-focused amplifying efforts from within Sprout’s comprehensive social suite. With the current social media climate comes a new set of challenges to solve, from algorithmic changes to increasingly crowded feeds. To overcome these challenges, brands are leveraging the social media influence of their own employees—more than two-thirds (68%) of marketers report that their organizations have a social media advocacy program. Marketers note the use of these programs to increase brand awareness and garner more qualified leads, highlighting the incredible opportunity advocacy presents for businesses to reach new audiences and drive sales.
“Our clients rely on organic social media to achieve many business goals, and many are realizing the potential impact their employees have in accelerating those goals without the need for increased marketing spend,” said Ryan Barretto. , president of Sprout Social. “When employees share company content on social media, they reach an audience significantly larger than their company’s follower base. We’re deepening our investment in employee advocacy to help our customers engage top talent, drive revenue and reduce risk so they can easily measure the impact of their efforts on their organization’s bottom line.
Sprout’s advocacy solution allows users to create posts directly from the editorial window, eliminating extra work by managing all social and advocacy efforts from one place. Reporting features provide the metrics and analytics needed for Sprout customers to see how many shares their content is receiving from employees across networks, as well as the potential reach each shared post brings. Sprout users can also push content internally to their teams via Slack, email or mobile push notification.
“Since using Employee Advocacy from Sprout Social, we’ve grown from 1 million to 17 million in less than six months,” said Jamie Whalen, director of social strategy at Ivanti. “We implemented an incentive program to encourage employees to share company content, which generated more than $500,000 in earned media value each month. Our employees really help to increase awareness of the Ivanti brand and we have seen a deeper connection with our audience on social media as a result.
Learn more about how Sprout Social Employee Advocacy can enhance any social strategy. here.
About Sprout Social
Sprout Social provides in-depth social media listening and analytics, social management, customer service, commerce and advocacy solutions to more than 33,000 brands and agencies worldwide. Sprout’s unified platform integrates the power of social into all aspects of a business and enables social leaders at all levels to extract valuable data and insights that drive their business forward. Based in Chicago, Sprout operates on major social media networks including Twitter, Facebook, Instagram, TikTok, Pinterest, YouTube and LinkedIn.
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