The second collection will be available at multiple local outlets with The People’s Champ making appearances in a select few

DETROIT, March 22, 2022 /PRNewswire/ — Alto, the leading black-owned grower and authorized reseller of premium cannabis products, will release limited quantities of its latest strain as part of the ongoing multi-year partnership with NBA Icon Allen Iverson. To support the launch, Iverson will host meet and greets with customers at five metro cannabis dispensaries Detroit region this Friday and Saturday.

“I am thrilled to continue the partnership with my brother Al and bring our new variety to Detroit“Iverson said. “Everything I do is for the fans, and this is no different.”

The dominant indica Detroit cultivated hybrid, IVERSON 01,’ is a cross between F1 Durban, Gushers and Runtz. The pre-rolled and wrapped flower will be available for purchase at various dispensaries across the state.

In support of the launch, Iverson will make appearances at a handful of dispensaries starting with Bazonzoes in fortified lake at 3 p.m. on Fridayfollowed by 3Fifteen Cannabis in Hamtramck at 5 p.m. and herbalism Red River at 6:45 p.m.. On Saturdays you can catch it at Skymint at Hazel Park at 1:00 p.m. and 2h15 at Liv in Ferndale.

“We are delighted to launch IVERSON in the Michigan market with more than 70 valuable partners. Although we would have liked to visit every location, with the schedule we had to narrow it down to a handful. We can’t wait for everyone to try 2001 and meet Chuck and I in the stores,” said Viola CEO, Al Harrington.

On Viola Marks
Viola is the leading licensed producer and marketer of premium, black-owned cannabis products. Founded in 2011, the brand was inspired by co-founder Al Harrington’s grandmother, who had long suffered from glaucoma. He convinced her to try cannabis, which relieved her symptoms, demonstrating the power of the plant. This pivotal experience inspired Harrington to name his company after his grandmother and begin his journey as CEO of Viola Marks.

Viola’s mission is to increase equity in the cannabis space to ensure black and brown people have the opportunity to be part of a rapidly growing industry that has historically left them without rights. With over 10 years of experience growing premium flowers and producing award-winning extracts, Viola offers a wide variety of strains and products in five states and across Canada.

One flower at a time. One community at a time.


Media Contact:
Jocelyn Padgett
Viola Marks
[email protected]

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