Kuala Lumpur, Malaysia, July 19, 2021 / PRNewswire / – Leading food and beverage company, Yeo Hiap Seng (Malaysia) Bhd (Yeo’s), launched Yeo’s Helping Hands, a CSR program that strengthens the company’s efforts to reach communities in need.
The first initiative under Yeo’s Helping Hands will see the distribution of food aid packages to approximately 28,000 B40 families most affected by COVID-19 on their lives and livelihoods.
Working in partnership with the Ng Teng Fong Charitable Foundation, RM 1 million was channeled to fund the food aid program to support around 28,000 B40 families. Each of these households will receive a food pack of essential foods and exclusive delicacies including Yeo canned foods, Cintan instant noodles and Yeo’s drinks.
Yeo’s works closely with the Malaysian Red Crescent Society, Refuge for the Refugees, St. John Ambulance of Malaysia, Persatuan Kesejahteraan Rakyat Malaysia and other charities to ensure that these food parcels can be distributed quickly through their existing networks and reach families, residing in various parts of the country, when they need them.
Commenting on the initiative, Mr. Samuel Koh, Group Chief Executive Officer of Yeo’s, said: “As a company deeply rooted in Malaysia, we want to lend a hand and support families in a practical way at this critical time. We will continue to find ways to serve and care for our community. ”
“Our hearts go out to those affected by this unprecedented challenge, and it is important that we support them in any way we can. More than ever, we need to join hands as a community and care for one another to meet the challenge together “, adds Mr. Daryl ng, director of the Ng Teng Fong Charitable Foundation.
Yeo Hiap Seng is a leading Asian food and drink company that has been at the forefront of innovations in Asian food and drink for over a century. It is the first in the world to package Asian drinks in aseptic Tetra Brik cartons using the UHT process and the first to offer canned chicken curry. Yeo’s popular line of soy and chrysanthemum drinks are widely sold in Asia and among the Chinese communities of Europe and North America.
Today, the Group serves more than 30 markets around the world where Yeo’s assortment of Asian food and drink is known for its authentic flavors and exceptional quality.
About the Ng Teng Fong Charitable Foundation
The Ng Teng Fong Charitable Foundation was established in 2010 in memory of the late founder of Sino Group, Mr. Ng Teng Fong. The Foundation is a strong advocate for education, youth development and community service. In recent years, the Ng Teng Fong Charitable Foundation has supported more than 200 local non-governmental organizations and social enterprises. In addition to supporting good causes such as the Hong Kong Arts Festival, the National Gallery of Singapore as well as the restoration of the Great Wall and Yanxi Gong, the Foundation provides financial assistance to students from disadvantaged families of Hong Kong and China thanks to the Ng Teng Fong scholarships. It also supports the academic initiatives of Peking University, Tsinghua University and Zhejiang University of China as good as national university of singapore, University of Singapore of Technology + and Design and Nanyang Technological University in Singapore.
Pat Lin Communications
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SOURCE Yeo Hiap Seng (Malaysia) Bhd.