Park City – Kodiak, the fast-growing food brand known for its whole grain and protein breakfast and snack products for 100 people, and actor/producer Zac Efron are joining forces to advance the brand, growth and Kodiak’s impact on the planet. Zac joins the Kodiak team as the first Chief Brand Officer, with the intention of bringing his unique touch to Kodiak’s new product innovations, brand strategy, national brand campaigns and giving initiatives. He also becomes a shareholder of the company and joins the Kodiak board of directors.
Zac is a lifelong fan of Kodiak products and is eager to take Kodiak into new territory. He is passionate about inspiring loyal Kodiak consumers to explore nature, elevate the food they eat, and give back to worthy causes. He also brings valuable insights through his worldwide exploration of sustainable farming practices and his focus on lifelong wellness and fitness.
“We are truly excited to welcome Zac and his valuable insights to Kodiak,” said Joel Clark, Co-Founder and CEO of Kodiak. “We’ve all seen Zac build a life of adventure that prioritizes well-being from within, which he attributes in part to his belief in real food, which makes this collaboration so fitting. His global reach, his passion for the outdoors and his concern for a balanced diet make him an ideal partner. We’re teaming up to influence the future of food and keep America wild for future generations.
“My fast-paced lifestyle requires the right food and the right amount of protein, which is why I love Kodiak products,” Zac said. “Having the chance to be part of the Kodiak team in a much bigger way is very inspiring to me.”
Zac has already rolled up his sleeves to work on new Kodiak products, campaigns and conservation efforts that will be launched throughout the year.
“Zac is great to work with,” said Matt Leeds, Partner at L Catterton – the global consumer investment firm that backs Kodiak. “We see a unique and authentic fit between Zac’s priorities and Kodiak’s principles, and we are thrilled to see this collaboration come to life.”
Stay tuned and follow us on social media: @zacefron and @KodiakCakes.
With a delicious portfolio of 100% whole grain and protein flapjack and waffle mixes, frozen waffles and flapjacks, oatmeal, baking mixes, to-go cups and a variety of snack products , Kodiak offers its loyal consumers great -tasting and nutritious options. Based in Park City, Kodiak was created with the goal of enabling healthier eating and active living. The brand started when eight-year-old Joel Clark started selling his family’s hand-ground flapjack mix door-to-door from a little red wagon, and Kodiak is now proudly sold in more than 26,000 doors nationwide. For more information about Kodiak, please visit www.kodiakcakes.com or follow the adventure on Instagram @KodiakCakes.